IMC the next generation : five steps for delivering value and measuring returns using marketing communication
Don Schultz ; Heidi Schultz
| Year of publication: |
2004
|
|---|---|
| Authors: | Schultz, Don E. ; Schultz, Heidi |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketing | Kommunikation | Kundenmanagement |
| Extent: | XXIII, 408 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-141662-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004790562