Impact of embedded AI mobile smart speech recognition on consumer attitudes towards AI and purchase intention across Generations X and Y
Year of publication: |
2024
|
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Authors: | Arachchi, H. A. Dimuthu Maduranga ; Samarasinghe, G. Dinesh |
Published in: |
European journal of management studies : EJMS. - Bingley, United Kingdom : Emerald Publishing, ISSN 2635-2648, ZDB-ID 3060510-6. - Vol. 29.2024, 1, p. 3-29
|
Subject: | Consumer innovativeness | Consumer purchase intention | Generational cohorts | Perceived ease of use | Perceived enjoyment | Perceived usefulness | Voice assistant | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Verbrauchereinstellung | Consumer attitudes |
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