Impact of ad-evoked nostalgia and intensity of nostalgia on intention to buy fashion products
Ashok Kumar and Ashwani Kumar Yadav, Ruchi Srivastava, Pawan Kumar, Bhoopendra Bharti, Bijay Prasad Kushwaha
| Year of publication: |
2025
|
|---|---|
| Authors: | Kumar, Ashok ; Yadav, Ashwani Kumar ; Srivastava, Ruchi ; Kumar, Pawan ; Bharti, Bhoopendra ; Kushwaha, Bijay Prasad |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 19.2025, 3, p. 269-291
|
| Subject: | ad-evoked nostalgia | brand attitude | fashion products | nostalgia intensity | perceived self-continuity | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Advertising | Bekleidungsindustrie | Clothing industry | Werbewirkung | Advertising effects | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2025.147321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441047