Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P. and Shital Sainath Naikwade
| Year of publication: |
2022
|
|---|---|
| Authors: | Sarika Omkar P. ; Naikwade, Shital Sainath |
| Published in: |
Asia-Pacific journal of management research and innovation. - Thousand Oaks, Calif. : Sage, ISSN 2321-0729, ZDB-ID 2694545-9. - Vol. 18.2022, 3/4, p. 95-106
|
| Subject: | Brand | consumer | e-commerce | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2319510X221144092 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246903