Impact of animation and language on banner click-through rates
Steffen Zorn; Doina Olaru; Thomas Veheim; Sam Zhao; Jamie Murphy
| Year of publication: |
2012
|
|---|---|
| Authors: | Zorn, Steffen ; Olaru, Doina ; Veheim, Thomas ; Zhao, Sam ; Murphy, Jamie |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 13.2012, 2, p. 173-183
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Webanalyse | Web analytics | Website | Visualisierung | Visualization | Fremdsprache | Foreign language | Englisch (Sprache) | English (Language) | Norwegen | Norway |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573318