Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
M. Dolores Gallego and Salvador Bueno (Department of Management and Marketing, University of Pablo de Olavide, Seville, Spain), and David López-Jiménez (Catholic University of the North, Antofagasta, Chile)
| Year of publication: |
2016
|
|---|---|
| Authors: | Gallego, M. Dolores ; Bueno Avila, Salvador ; López-Jiménez, David |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 381-392
|
| Subject: | Information technology | Information systems | Buyer-seller relationships | Business-to-Business marketing | Product type | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Informationstechnik | B-to-B-Marketing | Business-to-business marketing | Spanien | Spain | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2013-0042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523979