Impact of channel structure on a manufacturer's bundling decision with an application to digital goods
Qingning Cao, Xianjun Geng, Jun Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Cao, Qingning ; Geng, Xianjun ; Zhang, Jun |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 4, p. 1679-1697
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| Subject: | bundling | decentralized channel | digital goods | Digitale Güter | Digital goods | Leistungsbündel | Bundling strategy | Vertriebsweg | Distribution channel | Theorie | Theory | Preismanagement | Pricing strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273825