Impact of consumer behavior pertaining to personalization of price in an e-commerce context
Jensolin Abitha Kumari J, Preeti R. Gotmare
| Year of publication: |
2021
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| Authors: | Abitha Kumari J, Jensolin ; Gotmare, Preeti R. |
| Published in: |
Eurasian journal of business and economics : EJBE. - Bishkek : [Verlag nicht ermittelbar], ISSN 1694-5972, ZDB-ID 2628945-3. - Vol. 14.2021, 28, p. 107-123
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| Subject: | Personalized dynamic pricing | stickiness to an online store | customer willingness to pay | recommendation system | price fairness | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Personalisierung | Personalization | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Preisrigidität | Price stickiness | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17015/ejbe.2021.028.06 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012799628