Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang Nguyen, Junsong Chen, Pantea Foroudi, Xiaoyu Yu, Cheng-Hao Steve Chen and Dorothy A. Yen
| Year of publication: |
2022
|
|---|---|
| Authors: | Bang, Nguyen ; Chen, Junsong ; Foroudi, Pantea ; Yu, Xiaoyu ; Chen, Cheng-Hao Steve ; Yen, Dorothy A. |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 5, p. 443-480
|
| Subject: | CRM | learning behaviour from failure | long-term relationship | new product development | relationship management | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Lernende Organisation | Learning organization | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1807590 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370891