Impact of customer relationship management on customer satisfaction : the case of a budget hotel chain
Year of publication: |
January-April 2017
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Authors: | Rahimi, Roya ; Kozak, Metin |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 40-51
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Subject: | Customer Relationship Management (CRM) | customer satisfaction | satisfaction criteria | customer expectation and budget hotels | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour |
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