Impact of customer traffic and service process outsourcing levels on e-retailer operational performance
Olga Perdikaki (Department of Information and Operations Management, Mays Business School, Texas A&M University, College Station, Texas, USA), David Xiaosong Peng (Department of Decision and Information Sciences, C.T. Bauer College of Business, University of Houston, Houston, Texas, USA), Gregory R. Heim (Department of Information and Operations Management, Mays Business School, Texas A&M University, College Station, Texas, USA)
| Year of publication: |
November 2015
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|---|---|
| Authors: | Perdikaki, Olga ; Peng, David Xiaosong ; Heim, Gregory R. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 11, p. 1794-1811
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| Subject: | customer traffic | service process outsourcing | third-party vendor | e-retail | Outsourcing | Dienstleistungsqualität | Service quality | Prozessmanagement | Business process management | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management |