Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Lei Luo, Tyreal Yizhou Qian, Gregg Rich and James J. Zhang
| Year of publication: |
2022
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|---|---|
| Authors: | Luo, Lei ; Qian, Tyreal Yizhou ; Rich, Gregg ; Zhang, James J. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 2, p. 311-325
|
| Subject: | Behavioral intentions | Event identification | Market demand | PLS-MGA | PLS-SEM | Spectator type | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Shanghai | Sport | Sports | China | Großveranstaltung | Big event | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-12-2020-0218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369896