Impact of proactive postsales service and cross-selling activities on customer churn and service calls
Jan U. Becker, Martin Spann, and Christian Barrot
| Year of publication: |
2020
|
|---|---|
| Authors: | Becker, Jan U. ; Spann, Martin ; Barrot, Christian |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 23.2020, 1, p. 53-69
|
| Subject: | postsales service contact | telecommunication services | service and sales interface | randomized field experiment | lab experiment | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Dienstleistungssektor | Service industry | Experiment | Feldforschung | Field research | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670519883347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183586