Impact of word of mouth on consumer buying decision process

Peter El Moujabber

Year of publication:	2023
Authors:	El Moujabber, Peter
Published in:	EuroMed journal of management : EMJM. - Olney, Bucks : Inderscience, ISSN 2055-1711, ZDB-ID 2844407-3. - Vol. 5.2023, 3/4, p. 230-242
Subject:	consumer behaviour \| decision-making process \| information \| word of mouth \| WOM \| Konsumentenverhalten \| Consumer behaviour \| Virales Marketing \| Viral marketing \| Entscheidung \| Decision \| Kaufentscheidung \| Purchase decision

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014391444

A service of the