Impacts of temporal contiguity on creation and consumption of e-WOM in hotel context : a combined perspective of review rating and text
Ying Yang
| Year of publication: |
2022
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|---|---|
| Authors: | Yang, Ying |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-11
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| Subject: | Temporal contiguity | Review helpfulness | Review extremity | Review depth | Moderated mediation approach | Experience valence | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2022.103256 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363631