Imperative relationship between data quality and performance of data-mining tools for CRM
Sarika Sharma; D. P. Goyal; R. K. Mittal
| Year of publication: |
2010
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|---|---|
| Authors: | Sharma, Sarika ; Goyal, D. P. ; Mittal, Ravi Kant |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 1.2010, 1, p. 45-61
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| Subject: | Datenqualität | Data quality | Data Mining | Data mining | Vertriebs-Informationssystem | Sales information system | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009727500