Integrating multiple recommendation schemes for designing sales force support system : a travel agency example
Shu-Feng Tseng and Yu-Ling Won
| Year of publication: |
2016
|
|---|---|
| Authors: | Tseng, Shu-Feng ; Won, Yu-Ling |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 13.2016/2017, 1, p. 1-37
|
| Subject: | OLAP | online analytical processing | DM | data mining | CRM | customer relationship management | SFA | sales force automation | SFS | sales force support | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Verkaufspersonal | Salespeople | Vertriebs-Informationssystem | Sales information system | IT-gestütztes Marketing | Computer-assisted marketing | Außendienst | Field sales force | Management-Informationssystem | Management information system | Data Warehouse | Data warehouse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011776932