Implementation of Industrial Process Innovations: Factors, Effects and Marketing Implications
Year of publication: |
1999
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Authors: | Meyers, Patricia W. ; Sivakumar, K. ; Nakata, Cheryl |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 16.1999, 3, p. 295-311
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