Implementierung als Kernaufgabe im Marketing-Management

von Alexander Daniel

Year of publication:	2003
Authors:	Daniel, Alexander
Published in:	Zukunftsperspektiven des Marketing - Paradigmenwechsel und Neuakzentuierungen : Festschrift anlässlich der Emeritierung von Prof. Dr. Dr. h. c. Hans Hörschgen. - Berlin : Duncker & Humblot, ISBN 3-428-11151-6. - 2003, p. 93-120
Subject:	Marketingmanagement \| Marketing management \| Einführung \| Implementation

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