Implementing a sales support app to complement face-to-face interaction : an empirical investigation of business value
Michal Levi-Bliech, Nava Pliskin, and Lior Fink
| Year of publication: |
2020
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|---|---|
| Authors: | Levi-Bliech, Michal ; Pliskin, Nava ; Fink, Lior |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 30.2020, 3, p. 266-278
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| Subject: | business value | car purchase | conversion rate | customer interaction | Mobile application (App) | sales support app | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling | Anwendungssoftware | Application software | Online-Handel | Online retailing | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2020.1750932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012264464