Implementing an intended brand personality : a dyadic perspective
Lucia Malär; Bettina Nyffenegger; Harley Krohmer; Wayne D. Hoyer
| Year of publication: |
2012
|
|---|---|
| Authors: | Malär, Lucia ; Nyffenegger, Bettina ; Krohmer, Harley ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 5, p. 728-744
|
| Subject: | Markenimage | Brand image | Performance-Messung | Performance measurement |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621873