Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Jing Chen; Peter C. Bell
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Jing ; Bell, Peter C. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 136.2012, 1, p. 56-66
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| Subject: | Pricing | Customer returns | Market segmentation | Customer returns policies | Dual-channel | Marktsegmentierung | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009503680