Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Gianluca Elia, Antonio Messeni Petruzzelli, Andrea Urbinati
| Year of publication: |
2020
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|---|---|
| Authors: | Elia, Gianluca ; Messeni Petruzzelli, Antonio ; Urbinati, Andrea |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 155.2020, p. 1-14
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| Subject: | Case study | Management tool | Open innovation | Practice | Value | Virtual brand community | Social Web | Social web | Innovationsmanagement | Innovation management | Halbleiterindustrie | Semiconductor industry | Markenführung | Brand management | Open Innovation | Kundenintegration | Customer integration |