Implications of pricing strategy-venture strategy congruence: an application using optimal models in an international context
| Year of publication: |
2004
|
|---|---|
| Authors: | Myers, Matthew B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 6, p. 591-600
|
| Publisher: |
Elsevier |