Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
submitted by Anika Thomas
| Year of publication: |
2014
|
|---|---|
| Authors: | Thomas, Anika |
| Subject: | Neuromarketing | Emotion | Markenimage | Brand image | Markenartikel | Brand | Gattungsmarke | Generic brand | Konsumentenverhalten | Consumer behaviour | Experiment |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 96 Bl. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Lübeck, Univ., Diss., 2014 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452299