The importance of product lifetime labelling for purchase decisions : strategic implications for corporate sustainability based on a conjoint analysis in Germany
Year of publication: |
2022
|
---|---|
Authors: | Jacobs, Kathleen ; Hörisch, Jacob |
Subject: | choice-based conjoint analysis | labelling | product lifetime | purchase decision | sustainable consumption | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Umweltzeichen | Eco-label | Nachhaltiger Konsum | Sustainable consumption | Warenkennzeichnung | Product labelling |
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