Improved marketing decision making in a customer churn prediction context using generalized additive models

Kristof Coussement; Dries F. Benoit; Dirk Van den Poel

Year of publication:	2009
Authors:	Coussement, Kristof ; Benoit, Dries F. ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Kundenanalyse \| Customer analysis \| ARCH-Modell \| ARCH model \| Theorie \| Theory

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