Improving customer experience using sentiment analysis in e-commerce
Vinay Kumar Jain (Jaypee University of Engineering and Technology, India), Shishir Kumar (Jaypee University of Engineering and Technology, India)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Jain, Vinay Kumar ; Kumar, Shishir |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 216-224
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| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Datenerhebung | Data collection | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576416