Improving profitability with customer‐centric strategies: the case of a mobile content provider
| Year of publication: |
2011
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|---|---|
| Authors: | Bonacchi, Massimiliano ; Perego, Paolo |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 13135557. - Vol. 20.2011, 7, p. 253-268
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