Improving purchasing behavior predictions by data augmentation with situational variables

Philippe Baecke; Dirk Van den Poel

Year of publication:	2010
Authors:	Baecke, Philippe ; Van den Poel, Dirk
Publisher:	Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent
Subject:	Beziehungsmarketing \| Relationship marketing \| IT-gestütztes Marketing \| Computer-assisted marketing \| Konsumentenverhalten \| Consumer behaviour \| Direktmarketing \| Direct marketing \| Multivariate Analyse \| Multivariate analysis \| Marketingtheorie \| Marketing theory

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