Improving the global competitiveness of retailers using a cultural analysis of in-store digital innovations
Charles V. Trappey, Amy J.C. Trappey and Elma Mulaomerovic
| Year of publication: |
2016
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|---|---|
| Authors: | Trappey, Charles V. ; Trappey, Amy J. C. ; Mulaomerovic, Elma |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 70.2016, 1, p. 25-43
|
| Subject: | cultural dimensions | retail digital innovation | service acceptance | retail service models | Einzelhandel | Retail trade | Innovation | Digitalisierung | Digitization | Innovationsmanagement | Innovation management | Innovationsakzeptanz | Innovation adoption | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612693