Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective
Neel Das; Anthony H. Kerr
| Year of publication: |
2009
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|---|---|
| Authors: | Das, Neel ; Kerr, Anthony H. |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 25.2009, 2, p. 69-77
|
| Subject: | Fundraising | Prospect Theory | Prospect theory | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827599