Improving the performance of business models with relationship marketing efforts – An entrepreneurial perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Brettel, Malte ; Strese, Steffen ; Flatten, Tessa C. |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 30.2012, 2, p. 85-99
|