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Improving theory use in social marketing : the TITE four-step theory application process

Taylor Jade Willmott and Sharyn Rundle-Thiele
Year of publication:
2022
Authors: Willmott, Taylor Jade ; Rundle-Thiele, Sharyn
Subject: Behaviour | Behaviour change | Interventions | Review | Social marketing | Social marketing theory | Social Marketing | Marketingtheorie | Marketing theory
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