Impulsive consumer digital shift : virtual reality as a new mode of physical experience

Varun Nayyar

Year of publication:	2025
Authors:	Nayyar, Varun
Subject:	consumer engagement \| Digital Shift \| marketing ethics \| online reviews \| social media \| technology \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Virtuelle Realität \| Virtual reality \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Virales Marketing \| Viral marketing \| Digitalisierung \| Digitization \| Marketingmanagement \| Marketing management

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