In crowdfunding we trust? : investigating crowdfunding success as a signal for enhancing trust in sustainable product features
Peter Wehnert, Christian V. Baccarella, Markus Beckmann
| Year of publication: |
2019
|
|---|---|
| Authors: | Wehnert, Peter ; Baccarella, Christian V. ; Beckmann, Markus |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 141.2019, p. 128-137
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| Subject: | Crowdfunding success | Customer perception | Experimental study | Product complexity | Signaling | Sustainable product features | Crowdfunding | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Produktentwicklung | New product development | Experiment | Öko-Produkt | Sustainable product | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.06.036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132995