In pursuit of good karma : when charitable appeals to do right go wrong
Year of publication: |
August 2016
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Authors: | Kulow, Katina ; Kramer, Thoams |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 2, p. 334-353
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Subject: | karma | irrational beliefs | prosocial behavior | charitable giving | Fundraising | Wohltätigkeit | Charity | Experiment | Soziales Verhalten | Social behaviour | Altruismus | Altruism |
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