In search of tools for the use of country image (CI) in the brand
Mariana Bassi Suter, Janaina de Moura Engracia Giraldi, Felipe Mendes Borini, Maria Laura Ferranty MacLennan, Edson Crescitelli and Edison Fernandes Polo
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Suter, Mariana Bassi ; Giraldi, Janaina de Moura Engracia ; Borini, Felipe Mendes ; Maclennan, Maria Laura Ferranty ; Crescitelli, Edson ; Polo, Edison Fernandes |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 2, p. 119-132
|
| Subject: | Country image | Branding strategy | Brand | Tools | Country of origin | Country image usage | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Internationales Marketing | International marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenartikel |