In-store augmented reality experiences and its effect on consumer perceptions and behaviour
Rekha Attri, Subhadip Roy and Sharuti Choudhary
| Year of publication: |
2024
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|---|---|
| Authors: | Attri, Rekha ; Roy, Subhadip ; Choudhary, Sharuti |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 7, p. 892-910
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| Subject: | Augmented reality (AR) | Consumer attitudes | Hedonic value | Structural equation modelling | Utilitarian value | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Verbrauchereinstellung | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-01-2024-0005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110637