In-store media and distribution channel coordination

Anthony Dukes; Yunchuan Liu

Year of publication:	2010
Authors:	Dukes, Anthony ; Liu, Yunchuan
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 1, p. 94-107
Subject:	Einzelhandel \| Retail trade \| Verkaufsförderung \| Sales promotion \| Category Management \| Category management \| Ladengestaltung \| Store design \| Kommunikationsmedien \| Communication media \| Theorie \| Theory

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