Incentivized methods to generate electronic word-of-mouth : implications for the resort industry
Steven J. Stanton, John Kim, Jennifer C. Thor, Xiaodong Deng
| Year of publication: |
2019
|
|---|---|
| Authors: | Stanton, Steven J. ; Kim, John ; Thor, Jennifer C. ; Deng, Xiaodong |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 142-149
|
| Subject: | Electronic word-of-mouth | Moral judgment | Attitude toward the resort | Resort image | Corporate social responsibility | Industry practice | Corporate Social Responsibility | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.11.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012727