Including ambivalence as a basis for benefit segmentation: A study of convenience food in Norway
| Year of publication: |
2009
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|---|---|
| Authors: | Olsen, Svein Ottar ; Prebensen, Nina ; Larsen, Thomas A. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 43.2009, 5, p. 762-783
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