Including Don't know answer options in brand image surveys imporves data quality
Year of publication: |
2014
|
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Authors: | Dolnicar, Sara ; Grün, Bettina |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 56.2014, 1, p. 33-50
|
Subject: | Markenimage | Brand image | Datenqualität | Data quality | Konsumentenverhalten | Consumer behaviour |
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