Including the customer in efficiency analysis: Evidence of a hybrid relational-transactional approach
| Year of publication: |
2010
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|---|---|
| Authors: | Coughlan, Joseph ; Shale, Estelle ; Dyson, Robert |
| Published in: |
The international journal of bank marketing : IJBM. - Bradford : Emerald, ISSN 0265-2323, ZDB-ID 3952770. - Vol. 28.2010, 2 (1.1.), p. 136-150
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