Inclusive branding : the why and how of a holistic approach to brands
Klaus Schmidt and Chris Ludlow
| Year of publication: |
2002
|
|---|---|
| Authors: | Schmidt, Klaus ; Ludlow, Chris |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Brand name products | Management | Case studies | Corporate image | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 210 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-333-98079-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004777952