Incommensurate Resources: Not Just More of the Same
| Year of publication: |
2003
|
|---|---|
| Authors: | Nunes, Joseph C. ; Park, C.Whan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 1, p. 26-38
|