Incorporating both positive and negative association rules into the analysis of outbound tourism in Hong Kong
Year of publication: |
2010
|
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Authors: | Li, Gang ; Law, Rob ; Rong, Jia ; Vu, Huy Quan |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 27.2010, 8, p. 812-828
|
Subject: | Internationaler Tourismus | International tourism | Urlaubsverhalten | Holiday behaviour | Data Mining | Data mining | Tourismusforschung | Tourism research | Tourismusmarketing | Tourism marketing | Hongkong | Hong Kong |
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