A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Jia Rong; Huy Quan Vu; Rob Law; Gang Li
| Year of publication: |
2012
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|---|---|
| Authors: | Rong, Jia ; Vu, Huy Quan ; Law, Rob ; Li, Gang |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 4, p. 731-740
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Data Mining | Data mining | Internationaler Tourismus | International tourism | Hongkong | Hong Kong |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009510098