Incorporating Direct Marketing Activity into Latent Attrition Models
| Year of publication: |
2013
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|---|---|
| Authors: | Schweidel, David A. ; Knox, George |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 3, p. 471-487
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