Increasing the effectiveness of sustainability tags : empirical evidence from user tests and a field study on Ecosia Shopping
Jens Bergener, Maike Gossen, Marek Veneny, Zsofia Paszternak, Ruben Korenke
| Year of publication: |
December 2023
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|---|---|
| Authors: | Bergener, Jens ; Gossen, Maike ; Veneny, Marek ; Paszternak, Zsofia ; Korenke, Ruben |
| Publisher: |
Berlin : Technische Universität Berlin |
| Subject: | sustainability labels | sustainability tags | mixed-methods design | consumer behaviour | online shopping | search engine | Nachhaltigkeitssiegel | Nachhaltigkeits-Tags | Verbraucherverhalten | Suchmaschine | Nachhaltigkeit | Sustainability | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Search engine |
freely available
| Extent: | 1 Online-Ressource (circa 31 Seiten) Illustrationen |
|---|---|
| Series: | Working paper series. - Berlin : Green Consumption Assistant, ZDB-ID 3175115-5. - Vol. # 06 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Other identifiers: | 10.14279/depositonce-19689 [DOI] hdl:11303/20891 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445505